How Movement Verify helps unions increase ballot turnout
Background:
Accurate member data is critical for unions to engage their members effectively, especially when running important ballots. However, it’s common for unions to have a significant portion of their data outdated, leading to missed communication opportunities and potentially jeopardising vital votes. In fact our research shows that 30%-40% of union member data is outdated or inaccurate. To address this, unions are turning to Movement’s Verify feature to ensure their member details are up-to-date and accurate ahead of ballots, increasing their chances of success and maintaining strong engagement.
Challenge:
For many unions, outdated contact information can result in low turnout and disengagement, particularly during important ballots. With large portions of member data often unreliable, unions risk wasting resources on communications that fail to reach their intended recipients. This issue was especially pressing for a major union client, as they prepared for a crucial ballot. To ensure they had the most accurate data available, the union turned to Movement Verify to update and verify their member information ahead of the vote.
Solution:
Movement Verify worked with the union to confirm the contact details of thousands of members out of a large ballot pool. The feature enabled them to quickly and efficiently verify member details, ensuring that a significant portion of their contact information was updated. This process not only ensured that communications would reach the right people but also allowed the union to engage its members more effectively, providing timely updates and reminders leading up to the ballot.
Results:
By using Movement Verify, the union significantly improved member engagement and saw a marked increase in voter turnout. The verification process was crucial in ensuring that their messages reached the right members, which contributed to a more informed and engaged electorate. Furthermore, the accuracy of the data ensured that the union's communications were effective, ultimately helping them secure a victory in a highly competitive ballot.
This case underscores the importance of maintaining up-to-date member data and demonstrates how Movement Verify can help unions improve their chances of success in ballots, campaigns, or any other essential communication. By updating member details ahead of time, unions can avoid costly miscommunications, strengthen relationships with their members, and drive more impactful results.
Conclusion:
Movement Verify has proven to be an invaluable tool for unions looking to enhance data accuracy, improve communication, and increase member engagement. As demonstrated by this union client’s success, verifying member contact details before a ballot can make the difference between a close win and a missed opportunity. Keeping data up-to-date enables more effective campaigns, higher turnout, and stronger relationships with members.
Start using Movement Verify in your member management today and see the difference it makes in your supporter engagement and overall campaign turnout:
