AI canned responses are enhancing Peer-to-Peer conversations
Background: One of the primary challenges faced by digital campaigners, whether in political, NGO, or union sectors, is maintaining engagement while managing large volumes of incoming messages. As campaigns scale, the need for personalised, timely communication becomes even more critical - but it can be overwhelming to keep up with the sheer number of interactions. This is where AI canned responses come into play, not only in digital communications but also in traditional phone bank efforts.
At Movement, we have seen first-hand how AI-selected responses can dramatically improve the efficiency of peer-to-peer (P2P) messaging and phone bank campaigns, allowing organisations to engage in intricate conversations at scale without compromising the personal touch that’s so vital for maintaining supporter relationships.
Challenge: Imagine you’re running a large-scale mobilisation campaign, and your supporters are actively engaging with your content - asking questions about events, petitions, donation drives, or specific issues. While these interactions are crucial for building trust and community, manually responding to each query can quickly become a bottleneck, particularly during phone bank campaigns.
Without the right tools, campaign teams can find themselves buried in messages and calls, responding to the same questions repeatedly, often with little time to engage in deeper conversations that build loyalty. The risk is that supporters either feel their queries are ignored or receive generic responses that lack the personal touch.
Solution: Movement’s AI canned responses feature was developed to solve this exact problem. By utilising an advanced GDPR-compliant AI system (not based on OpenAI), our platform helps you craft and send tailored responses in real-time, based on the context of the incoming message or phone call. The system analyses each message or call interaction and recommends an appropriate response, ensuring the right information is provided instantly.
In P2P messaging, this allows campaigners to maintain the flow of conversation while addressing the needs of their audience at scale. However, the power of AI canned responses extends beyond text-based communications and into phone bank campaigns. For volunteer teams conducting phone outreach, the AI can recommend scripted responses that guide the conversation, ensuring consistent messaging and fast, effective interactions.
With this capability, volunteers or staff members do not need to memorise scripts or search for the right response in real time. Instead, the AI dynamically suggests responses based on the context of the conversation, making it easier for volunteers to have detailed, informed interactions without delays.
Real-World Application: Here are a few scenarios where Movement’s AI canned responses feature can be invaluable for organisations using both digital communication channels and phone banks:
NGOs and Charities: When running campaigns around urgent issues, such as climate change or humanitarian crises, supporters often want to know exactly how they can help. Whether by SMS or a phone call, AI canned responses can instantly provide answers to common questions, such as how to donate, what impact a specific contribution will make, or where to sign a petition.
Unions: Union organisers often field a variety of questions from their members about strike actions, meeting schedules, and political advocacy. With AI-powered canned responses, unions can respond to queries about strike dates, membership benefits, and actions in a fraction of the time it would take to answer each individually, both through text and over the phone.
Political Campaigns: During election cycles, political campaigns generate a massive amount of inquiries about policy stances, voting locations, and candidate biographies. AI canned responses can handle these frequently asked questions, allowing campaign teams to focus on more personalised interactions that require deeper engagement, whether via WhatsApp, SMS, or during phone bank outreach.
Results: The success of AI canned responses has been evident across a variety of campaigns. One of the most exciting findings from early adopters of this feature came from a major political campaign*. The campaign found that using AI canned responses sped up response times by an astounding 400%, allowing them to engage supporters efficiently and keep conversations flowing without delays, both in text-based messaging and phone bank calls. The rapid scaling of responses didn’t come at the cost of personalisation, every supporter still received tailored, relevant answers in real-time.
For phone banks, volunteers were able to focus on building relationships with supporters, having more meaningful conversations, and resolving complex queries, rather than getting bogged down with frequently asked questions. This increased the productivity of phone bank campaigns and improved overall engagement.
The feedback from organisations using this feature has been overwhelmingly positive. Campaigners report feeling more connected to their supporters, as they are able to provide more personalised and timely responses. Importantly, AI canned responses have allowed campaign teams to maintain a high level of engagement without compromising the quality of the conversation, whether on WhatsApp, SMS, or during phone outreach.
Conclusion: Movement’s AI canned responses feature is a game-changer for organisations looking to scale their engagement efforts without sacrificing quality. By allowing campaigners to respond to hundreds or even thousands of supporters in real-time, we’re empowering them to have intricate, personalised conversations at scale. Whether you’re handling questions about a petition, an event, or a donation drive- via text, WhatsApp, or phone call—this feature ensures that no query goes unanswered, and that every supporter feels valued and heard.
With AI-powered tools like these, organisations can maintain meaningful connections with their supporters, optimise their operations, and drive campaign success without becoming overwhelmed by the sheer volume of incoming messages and calls.
Start using AI canned responses in your campaigns today and see the difference it makes in your supporter engagement and overall campaign efficiency.
