Why we’re expanding our Automations feature to all customers
At Movement, our mission is to equip organisations with the tools they need to drive meaningful impact. As part of this commitment, we’re excited to announce that our Automations feature is now being expanded to all our customers, allowing them to create seamless, personalised experiences for supporters, automatically.
The ability to manage member journeys effectively is critical to the success of any campaign or organisation. Whether its a series of SMS messages that help onboard volunteers, or a combination of SMS, WhatsApp voice notes, and emails that help mobilise workers ahead of a ballot, automating engagement not only reduces the burden on teams but also ensures that each interaction with supporters is purposeful and relevant. With the expansion of Automations, we’ll help our organisations improve both their operational efficiency and the quality of their interactions with members.
The importance of multiple touch-points for genuine engagement
Creating meaningful, sustained interactions with supporters is an ongoing challenge for any campaigner. Organisations constantly need to find ways to ensure that their communications are not only consistent but also relevant to the individual needs of their audience. It’s not just about broadcasting on social media, or having all your emails go to spam. This is about creating tangible, two-way relationships.
Automated journeys enable organisations to create a series of touch-points that engage members at each stage of their journey with the organisation. Whether onboarding new members via a series of emails and messages, creating different experiences depending on how much each member donates, or guiding supporters towards talking to the media on your cause, these automated communications are tailored to ensure that each interaction is impactful and timely for the individual.
Take, for example, the welcome journey. When a new supporter joins your organisation, an immediate, personalised welcome message from your local organiser helps to establish a positive first impression. The message may ask them what kind of involvement they’d like, the supporter chooses an option and that sets off a new chain of interactions depending on their repsonse.
Automating this process ensures that every new member is greeted with relevant information, providing a smooth introduction without requiring additional manual input from the team. This level of personalisation is crucial for building trust and fostering long-term engagement.
Reducing the workload for campaign teams
Campaign teams often find themselves stretched thin by the many demands of their roles. From event management to fundraising, the tasks can be numerous and time-consuming. Adding administrative duties such as manually sending emails, tracking engagement, and following up with supporters can quickly lead to inefficiencies and burnout.
This is where Automations provide significant value. By automating routine tasks, teams can focus on more strategic initiatives, while still maintaining high levels of engagement with supporters. Retention journeys, for instance, automatically remind members of the benefits they receive and encourage continued involvement. Whether promoting events, providing useful resources, or offering additional ways to engage, these automated processes ensure that supporters remain actively engaged without requiring constant attention from the team.
By reducing the time spent on administrative tasks, Automations enable teams to focus on what matters most: building relationships and advancing their cause.
Reducing costs while increasing impact
For many organisations, especially smaller ones with limited resources, the prospect of hiring additional staff or outsourcing administrative tasks can be a significant financial burden. The expansion of Automations helps mitigate this challenge, enhancing the efficiency of campaigns without requiring additional investment in staff.
Rather than increasing overhead costs to manage communications, organisations can leverage the power of Automations to streamline processes, save time, and reduce the need for manual tracking. This not only cuts costs but also enables organisations to scale their efforts, engaging larger audiences and having a greater impact with the resources they already have.
There’s also the additional benefit of reducing the risk of human error, ensuring that every communication is timely and accurate. We’ve seen that this level of efficiency contributes to better decision-making, allowing campaign teams to focus on higher-value activities and drive more meaningful outcomes.
In conclusion
The expansion of Automations to all Movement customers represents a major step forward in our mission to provide organisations with the tools they need to succeed in an increasingly complex and competitive landscape. By streamlining engagement, reducing workloads, and lowering costs, Automations enable organisations to deliver personalised, high-impact communications at scale.
As we continue to evolve our platform, we are confident that this new feature will empower our customers to strengthen their relationships with supporters, drive more effective campaigns, and ultimately achieve greater success. In a world where efficiency and relevance are paramount, Automations provide the perfect solution for organisations looking to optimise their operations while maximising impact.
For organisations looking to drive long-term, sustainable growth, embracing automation is not just a luxury—it is a necessity. The tools to create more meaningful engagement are now within reach, and we are excited to see the transformative effect they will have on our customers’ campaigns.
If you’d like to talk to us about Automations, or how Movement can increase your impact more generally then book a call with us below and we’ll be in touch:
